When you handcraft the world’s finest tequila, there is an art to every single step – which is why Patrón Tequila is launching a new European series of live and immersive events that showcases some of the best artistic talent a city has to offer. Art of Patrón kicks off 14 April in East London’s Village Underground and will celebrate the capital’s masters of their craft, featuring performances from Neneh Cherry as well as unique cocktails from some of London’s elite bartenders.
The inaugural Art of Patrón will be a unique opportunity to drink, dance and celebrate London’s finest artistic talent. DJ/singer-songwriter Neneh Cherry will be taking to the decks to kick-start the party. A true embodiment of artist, Cherry has been tearing up the rulebooks of art, music and culture since she landed on the London scene in the 1980s.
Electronic music duo Darkstar will be putting on a multi-sensory experience, combining live performances with visual displays from internationally renowned graphic artist Tim Head – filling up Shoreditch’s vast warehouse space with artistic expression.
Further music will be provided by F A M, the London based creative collective of artists, musicians, producers and DJs. Of which, musician, producer and DJ CKtrl will be bringing music inspired by the sights and sounds around him through his powerful detailed instrumentals, and the raw talent that is James Massiah will be mixing poetry and music.
Guests will enjoy specially-created Patrón cocktails from four different barsat this unique event, each one individually curated and hosted by acclaimed bartenders from four of London’s top cocktail bars; Aqua Shard, Callooh Callay, London EDITION Punch Room and Trailer Happiness. Expect to witness the contemporary art of mixology and taste beautiful concoctions.
Everything from the intricate and time-honoured tequila-making process, to the iconic bottle design made by skilled glass artisans is a craft and it is this passion for craft, art and creation which has led to the inspiration for ‘Art of Patrón’. Handcrafted in small batches, Patrón tequilais smooth, sweet and versatile.‘Art Of Patrón, London’ is just the beginning of a series of nights – stay tuned for more information about the Paris and Munich events.